BOOK COVER: "Engage With Your Hair". Introduces the characters.
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WHY HAIR: Introduction of why hair will work with this design for Sephora.
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MILLENIAL CUSOMTERS: Explains the significance of the Millenial shopper and introduces characters with specific shopping needs.
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HAIR DESIGNED AROUND YOU: 1. Grab and Go 2. Try and Buy 3. Stay and Play. Explanatory axonometric of fixture.
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INTRODUCING HAIR: Explains how hair will fit into the makeup merchandise of the Sephora retail spaces.
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TRY AND BUY: Explains how the fixture functions for the 15 minute Sephora shopper.
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STAY AND PLAY: Shows the interchangability of the seasonal hair themes intended for the 30 minute shopper.
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CLOSING PAGES: Explains how each shopper (5 min, 15 min, 30 min) choose to check-out at Sephora.
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GRAB AND GO: Explains how the fixture functions for the 5 minute Sephora shopper.
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END OF RETAIL SECTION. THANK YOU.
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FIRST PLACE project in the Visual Merchandising category of PAVE's 2013 Student Design Competition, sponsored by Sephora. Competition winnings included a $5,000 scholarship and a trip to New York City to accept the award at the annual PAVE Gala.
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